Daz boils whitest of all! Advert issued by Thomas Hedley & Co Ltd, Newcastle : 1953
A reminder of when for "white washes" boiling was seen as a requirement and necessary - in the days before modern detergents and low temperature washes. Daz had been launched only a few months before this December 1953 advert, manufactured by the Newcastle upon Tyne based Thomas Hedley & Co Ltd. Hedley were one of the UK's main detergent manufacturers in a market dominated by the various Unilever concerns.
Hedley's dated back to 1837 and were one of the various Tyneside companies in the soap and later chemical based detergent industries. In 1930 they had been acquired by the American company of Proctor & Gamble who kept the Hedley name for many years before phasing it out. PG's brands, including Daz, are still amongst the market leaders in the UK. The advert relies heavily on the packet design, bright and eye-catching, to draw the eye in along with the rather old fashioned 'guarantee" that if the company's products, that included Fairy Soap, Tide, Dreft, Oxydol, Mirro and Sylvan, didn't "work" you could obtain double your purchase price back.
Daz boils whitest of all! Advert issued by Thomas Hedley & Co Ltd, Newcastle : 1953
A reminder of when for "white washes" boiling was seen as a requirement and necessary - in the days before modern detergents and low temperature washes. Daz had been launched only a few months before this December 1953 advert, manufactured by the Newcastle upon Tyne based Thomas Hedley & Co Ltd. Hedley were one of the UK's main detergent manufacturers in a market dominated by the various Unilever concerns.
Hedley's dated back to 1837 and were one of the various Tyneside companies in the soap and later chemical based detergent industries. In 1930 they had been acquired by the American company of Proctor & Gamble who kept the Hedley name for many years before phasing it out. PG's brands, including Daz, are still amongst the market leaders in the UK. The advert relies heavily on the packet design, bright and eye-catching, to draw the eye in along with the rather old fashioned 'guarantee" that if the company's products, that included Fairy Soap, Tide, Dreft, Oxydol, Mirro and Sylvan, didn't "work" you could obtain double your purchase price back.