"Wifely Wisdom" advert issued by Bronco Toilet Paper in "Illustrated magazine", 15 October 1955
An advert page from the 15 October 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Bronco, a name that strikes terror into many older people as they were one of the main manufacturers of hard toilet paper that, in the years before soft toilet tissue paper was de rigueur in many households. Bronco was the brand name of the British Patent Perforated Paper Company, based in Hackney Wick, east London. This advert, imparting Wifely Wisdom, is for their British No. 3 tissue rolls.
"Wifely Wisdom" advert issued by Bronco Toilet Paper in "Illustrated magazine", 15 October 1955
An advert page from the 15 October 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Bronco, a name that strikes terror into many older people as they were one of the main manufacturers of hard toilet paper that, in the years before soft toilet tissue paper was de rigueur in many households. Bronco was the brand name of the British Patent Perforated Paper Company, based in Hackney Wick, east London. This advert, imparting Wifely Wisdom, is for their British No. 3 tissue rolls.