Advert page 2 - Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Murraymints were a product of R S Murray Ltd, a company originally based in London and founded by the American R S Murray, an importer of bon-bons, who set up a factory in 1882. The company became a limited company in 1900 and in 1936 it was acquired by C & E Morton, the canned food producers, who moved production to their plant at Lowestoft. Murray MInts, a caramel style hard mint, were introduced in 1944 a year before Morton's became part of Beechams. In 1959, to develop their confectionery range, Beecham acquired Pascals, but by 1964 they'd disposed of the combined company to Cadbury and it is their successor company, Mondalez, who still make Murray Mints.
This advert is a full width version of artwork that was also used in a single column style and it uses the strapline made famous by Murray's early TV adverts "the too good to hurry mints". The artist/designer is shown as Wilk.
Advert page 2 - Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Murraymints were a product of R S Murray Ltd, a company originally based in London and founded by the American R S Murray, an importer of bon-bons, who set up a factory in 1882. The company became a limited company in 1900 and in 1936 it was acquired by C & E Morton, the canned food producers, who moved production to their plant at Lowestoft. Murray MInts, a caramel style hard mint, were introduced in 1944 a year before Morton's became part of Beechams. In 1959, to develop their confectionery range, Beecham acquired Pascals, but by 1964 they'd disposed of the combined company to Cadbury and it is their successor company, Mondalez, who still make Murray Mints.
This advert is a full width version of artwork that was also used in a single column style and it uses the strapline made famous by Murray's early TV adverts "the too good to hurry mints". The artist/designer is shown as Wilk.