Advert page 3 - Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
This spread includes two adverts - for Welgar's Shredded Wheat and Mars Spangles boiled sweets.
Welgar has its origins in the US and the invention of the shredded wheat biscuit, and manufacturing machine, by one Henry Perky who by 1890 was selling the product. The UK subsidiary was formed in Welwyn Garden City in 1926, just in time for the company to become part of Nabisco in 1928. The US concern divested the UK branch to Rank Hovis MacDougall in 1988 but within two years the site was sold on to another company and production was removed to Wiltshire in 2008. The artwork, of the sleep walking man, is by "trog", a Canadian cartoonist by the name of Wally Fawkes.
Spangles were a departure from chocolate into boiled sweets by the UK branch of the Mars Company and had been introduced in 1950. They sold well as they had an advantage in terms of the still present sweet rationing system (removed in 1953) and were heavily marketed before being withdrawn in the 1980s. Many will recall these square sweets in the packet as seen here - thsi shows the later individual waxed paper wrapper. The advert shows the fruit flavours and Spangles also came in some other flavours such as "Old English".
Advert page 3 - Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
This spread includes two adverts - for Welgar's Shredded Wheat and Mars Spangles boiled sweets.
Welgar has its origins in the US and the invention of the shredded wheat biscuit, and manufacturing machine, by one Henry Perky who by 1890 was selling the product. The UK subsidiary was formed in Welwyn Garden City in 1926, just in time for the company to become part of Nabisco in 1928. The US concern divested the UK branch to Rank Hovis MacDougall in 1988 but within two years the site was sold on to another company and production was removed to Wiltshire in 2008. The artwork, of the sleep walking man, is by "trog", a Canadian cartoonist by the name of Wally Fawkes.
Spangles were a departure from chocolate into boiled sweets by the UK branch of the Mars Company and had been introduced in 1950. They sold well as they had an advantage in terms of the still present sweet rationing system (removed in 1953) and were heavily marketed before being withdrawn in the 1980s. Many will recall these square sweets in the packet as seen here - thsi shows the later individual waxed paper wrapper. The advert shows the fruit flavours and Spangles also came in some other flavours such as "Old English".