Advert page (1) from Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Two tradenames here - a double advert for Paynes and one for Bowater's Andrex toilet tissue.
A surprise in every bite! Yes, well, if it was a surprise nut! George Paynes, a London company that relocated to Beddington on the southern outskirts in the 'thirties first introduced raisin Poppets in 1937/38 and the selection developed from there. Although these adverts show the larger 'selection' boxes most people recall Poppets for the small cardboard boxes they came in. The company became part of Northern Foods in 1998 and production moved first to Leicester and latterly York where Poppets are still produced.
The Andrex advert is interesting in many ways - reminding us that toilet tissue was available from chemists and stationers! The brand developed from paper tissues first made in 1942 by the St Andrews Paper Mill in Walthamstow, London, a concern acquired by papermakers Bowaters in 1955 so this must be an early advert under their 'banner'. The following year Bowaters entered a joint concern with the US Scott Paper Company covering their toilet and facial tissue ranges. In 1986 Bowaters sold out their joint share to Scott who latterly were acquired by US Kimberly-Clark. The brand continues in use.
Advert page (1) from Illustrated Magazine, 21 May 1955
An advert page from the 21 May 1955 edition of "Illustrated" magazine, one of the many popular such magazines produced from the vast stable of the Odhams Press in London. Created in 1898 Odhams took advantage of the increasing market for illustrated magazines and by 1938 introduced the first such 'colour' title, Woman. In post-war years a new plant in Watford was constructed and this would in later years become part of the Fleetway/IPC Group that Odhams folded into in 1961. "Illustrated" incorporated other titles from 1939 including "News Review" and "The Passing Show" to better compete with Picture Post. In post-WW2 years, with the lifting of paper rationing, the market expanded again and Illustrated was one of the weeklies that sold over a million copies per issue. The cost of advertising in the magazine must have therefore have been consumate with circulation and prime pages took advantage of the colour gravure printing.
Two tradenames here - a double advert for Paynes and one for Bowater's Andrex toilet tissue.
A surprise in every bite! Yes, well, if it was a surprise nut! George Paynes, a London company that relocated to Beddington on the southern outskirts in the 'thirties first introduced raisin Poppets in 1937/38 and the selection developed from there. Although these adverts show the larger 'selection' boxes most people recall Poppets for the small cardboard boxes they came in. The company became part of Northern Foods in 1998 and production moved first to Leicester and latterly York where Poppets are still produced.
The Andrex advert is interesting in many ways - reminding us that toilet tissue was available from chemists and stationers! The brand developed from paper tissues first made in 1942 by the St Andrews Paper Mill in Walthamstow, London, a concern acquired by papermakers Bowaters in 1955 so this must be an early advert under their 'banner'. The following year Bowaters entered a joint concern with the US Scott Paper Company covering their toilet and facial tissue ranges. In 1986 Bowaters sold out their joint share to Scott who latterly were acquired by US Kimberly-Clark. The brand continues in use.