Your guide to what's inside Cadbury's Roses : advert in Illustrated Magazine, 21 May 1955
From Cadbury's famous "factory in a garden' - the suburb of Birmingham that was its own creation - a 1955 guide to the contents of Cadbury's Roses Assortment. It shows the range of milk covered, soft centres (yes, the one you used to push your thumb into to check it wasn't a 'hard' centre), medium and hard centres that came in a bright new box and gay new wrappers.
Roses Chocolates, in a blue carton or box, had been introduced in 1938 as Cadbury's answer to competitor Mackintosh's of Halifax's runaway success "Quality Street", a similar assortment of chocolates and sweets. I'm not sure if Roses survived sweet rationing in 1942 but by the time of this advert, two years after sweet rationing had ended, Cadbury's were promoting the brand heavily.
Your guide to what's inside Cadbury's Roses : advert in Illustrated Magazine, 21 May 1955
From Cadbury's famous "factory in a garden' - the suburb of Birmingham that was its own creation - a 1955 guide to the contents of Cadbury's Roses Assortment. It shows the range of milk covered, soft centres (yes, the one you used to push your thumb into to check it wasn't a 'hard' centre), medium and hard centres that came in a bright new box and gay new wrappers.
Roses Chocolates, in a blue carton or box, had been introduced in 1938 as Cadbury's answer to competitor Mackintosh's of Halifax's runaway success "Quality Street", a similar assortment of chocolates and sweets. I'm not sure if Roses survived sweet rationing in 1942 but by the time of this advert, two years after sweet rationing had ended, Cadbury's were promoting the brand heavily.