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Adverts from Picture Post, 11 February 1956

Picture Post - in its day a highly influential British magazine although by this date it was within a year of closure, a victim of several factors including a degree of editiorial instability with the owner attempting unsuccessfully to re-orientate the magazine and readership.

 

This page of black and white adverts includes three names, a couple of which are still around as brands today although ownership of them has changed significantly from the 'family' companies that then owned them.

 

Chiver's of Histon was a long established jam and preserves manufacturer and this is for a famous brand of their marmalade, Olde English. Chiver's became part of Cadbury Schweppes over time and as part of the later spin off, Premier Foods, preserves were marketed under the name of an old rival, Hartley's. The Chiver's name appears to have been sold on to an Irish company who now use it.

 

7d would buy you a lovely colourful box of Bassett's liquorice allsorts, the quarter-pound size although you could get bigger boxes as well as buying these popular sweets loose over the counter. The advert includes the longstanding figure, made up from allsorts, of Bertie Bassett who first appeared in 1926 when Bassett's was a family concern based in Sheffield. Bassett's merged with fellow company Barrett's in the 1960s and then became part of the Cadbury Schweppes empire until the brand was combined with another confectionery name, Maynards.

 

Bairns-Wear of Nottingham also produced knitting wool as well as this rug wool seen here. Such home making rug kits and accessories were popular for many years and the brochure you coudl write for would have included details of patterns, etc., the wool fibre bundles could be used to make up. She does look as if she's about to say "step on this rug and you know where this sharp tool is going mate" but hopefully he's just admiring the handiwork and dedication!

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Uploaded on June 25, 2021