Weetabix and Fry's Caramets adverts from Picture Post, 11 February 1956
Picture Post - in its day a highly influential British magazine although by this date it was within a year of closure, a victim of several factors including a degree of editiorial instability with the owner attempting unsuccessfully to re-orientate the magazine and readership.
This page displays two adverts both for then well known brands, one of which survives to this day and the other barely so. Weetabix, the whole wheat biscuit sold primarily as a breakfast cereal, was also touted as a more general snack as well as being shown being 'prepared' in differing ways such as this "Creamed Weetabix". This basically uses hot milk over the crumbled biscuits and it's supposed benefits were happy, healthy children bubbling over with energy in deepest winter.
There is a cut out coupon inviting you to apply for a free sample and recipe booklet - at the time a common offer from such manufacturers. The advert also mentions an ancilliary product no longer available - Weetabix Perfect Flour for baking.
Fry's was a long established Bristol based chocolate and confectionery company that had been bought out by rival Quaker owned company Cadbury's of Birmingham. However, for many years the separate brand name and product lines were continued. This is for the small boxed product "Caramets". These were advertised the previous year as only being available in the South and Midlands but here it appears that it was now a national line.
Weetabix and Fry's Caramets adverts from Picture Post, 11 February 1956
Picture Post - in its day a highly influential British magazine although by this date it was within a year of closure, a victim of several factors including a degree of editiorial instability with the owner attempting unsuccessfully to re-orientate the magazine and readership.
This page displays two adverts both for then well known brands, one of which survives to this day and the other barely so. Weetabix, the whole wheat biscuit sold primarily as a breakfast cereal, was also touted as a more general snack as well as being shown being 'prepared' in differing ways such as this "Creamed Weetabix". This basically uses hot milk over the crumbled biscuits and it's supposed benefits were happy, healthy children bubbling over with energy in deepest winter.
There is a cut out coupon inviting you to apply for a free sample and recipe booklet - at the time a common offer from such manufacturers. The advert also mentions an ancilliary product no longer available - Weetabix Perfect Flour for baking.
Fry's was a long established Bristol based chocolate and confectionery company that had been bought out by rival Quaker owned company Cadbury's of Birmingham. However, for many years the separate brand name and product lines were continued. This is for the small boxed product "Caramets". These were advertised the previous year as only being available in the South and Midlands but here it appears that it was now a national line.