Around the shows with Stork - publicity recipe booklet issued by the Stork Cookery Service, London, nd (c1960)
Stork margarine was originally a brand of Van den Berghs & Jurgens prior to their 1929 merger with Lever Brothers that created Unilever. The brand, along with other similar products, has since been spun off from Unilever and is now owned by an investment company.
Stork had for many years a 'cookery service' that publicised the use of its product especially as a cooking fat. This booklet is typical of the style of publication issued by them in post-WW2 years and although not dated it has the feel of late 1950s or early 1960s about it. It appears to have been aimed as a 'giveaway' from the Stork Demonstration Van that apparently toured county and agricultural shows and similar events and the cover certainly illustrates such a scene.
The design is a bit more 'artistic' than others in the series and I have to say that I'm in tow minds as to the artist or designer. An immediate thought is the style of Edward Bawden, a prolific artist in terms of advertising commissions and it has, to an extent, the 'look'. On the other hand some elements have a hint of William Roberts, the extraordinary artist whose style started from a strongly cubist beginning and some of the figures have such a look of his other recipe book work. I wonder ... but thanks to others I can confirm this is the work of Edward Bawden.
The covers, along with the booklet itself, were printed by Purnell & Sons, Paulton (Somerset) and London, who were famously connected with childrens books and annuals and, I think, postcards? Whatever, it is a rather fine cover with so much going on at the fair and the Stork Demonstration Van in the centre.
Around the shows with Stork - publicity recipe booklet issued by the Stork Cookery Service, London, nd (c1960)
Stork margarine was originally a brand of Van den Berghs & Jurgens prior to their 1929 merger with Lever Brothers that created Unilever. The brand, along with other similar products, has since been spun off from Unilever and is now owned by an investment company.
Stork had for many years a 'cookery service' that publicised the use of its product especially as a cooking fat. This booklet is typical of the style of publication issued by them in post-WW2 years and although not dated it has the feel of late 1950s or early 1960s about it. It appears to have been aimed as a 'giveaway' from the Stork Demonstration Van that apparently toured county and agricultural shows and similar events and the cover certainly illustrates such a scene.
The design is a bit more 'artistic' than others in the series and I have to say that I'm in tow minds as to the artist or designer. An immediate thought is the style of Edward Bawden, a prolific artist in terms of advertising commissions and it has, to an extent, the 'look'. On the other hand some elements have a hint of William Roberts, the extraordinary artist whose style started from a strongly cubist beginning and some of the figures have such a look of his other recipe book work. I wonder ... but thanks to others I can confirm this is the work of Edward Bawden.
The covers, along with the booklet itself, were printed by Purnell & Sons, Paulton (Somerset) and London, who were famously connected with childrens books and annuals and, I think, postcards? Whatever, it is a rather fine cover with so much going on at the fair and the Stork Demonstration Van in the centre.