"Bird's Custard makes children sturdy!" : poster issued by Alfred Bird & Co., Birmingham, c1925
A lithographic poster for the well-known Birmingham custard powder manufacturer, Alfred Bird & Co., and dating from c1925. Sadly no artist or designer is credited for this vibrant image of the child dressed in a take on Native American headdress that is described as the "Indian Boy Chief" in the accompanying text - representations of native culture being more freely appropriated at the time.
Bird's were the company who were the first to introduced 'convienience' custard powder in the early Victorian period and went on to help popularise similar products such as baking powder and blancmange . They were also highly successful in marketing this as part of the new age of manufacturing and advertising. Although the factory site survives in Birmingham city centre as an arts venture the company, now part of Premier Foods, moved to Banbury many years ago having been part of the General Foods/Kraft stable.
"Bird's Custard makes children sturdy!" : poster issued by Alfred Bird & Co., Birmingham, c1925
A lithographic poster for the well-known Birmingham custard powder manufacturer, Alfred Bird & Co., and dating from c1925. Sadly no artist or designer is credited for this vibrant image of the child dressed in a take on Native American headdress that is described as the "Indian Boy Chief" in the accompanying text - representations of native culture being more freely appropriated at the time.
Bird's were the company who were the first to introduced 'convienience' custard powder in the early Victorian period and went on to help popularise similar products such as baking powder and blancmange . They were also highly successful in marketing this as part of the new age of manufacturing and advertising. Although the factory site survives in Birmingham city centre as an arts venture the company, now part of Premier Foods, moved to Banbury many years ago having been part of the General Foods/Kraft stable.