More power to your elbow - press advert issued by British Railways, 1952
From the Locomotive Magazine of April 1952 an advert issued by British Railways extolling their many and varied freight services, a sector that was at the time under continued pressure from newly 'liberated' road transport. This advert contrasts the ability to move heavy bulk loads alongside the most delicate of electrical equipment, a point pushed home by the appearance if not one but two electric lamp bulbs!
In fact the scraperboard illustration, a medium much favoured by advertisers at the time, is repeated reversed as can be made out from the artist/designer's initials "GME" being reversed on the right hand illustration.
More power to your elbow - press advert issued by British Railways, 1952
From the Locomotive Magazine of April 1952 an advert issued by British Railways extolling their many and varied freight services, a sector that was at the time under continued pressure from newly 'liberated' road transport. This advert contrasts the ability to move heavy bulk loads alongside the most delicate of electrical equipment, a point pushed home by the appearance if not one but two electric lamp bulbs!
In fact the scraperboard illustration, a medium much favoured by advertisers at the time, is repeated reversed as can be made out from the artist/designer's initials "GME" being reversed on the right hand illustration.