Allen - Liversidge Ltd., shop front in Victoria Street, Westminster, London, c1930 - by Joseph Emberton ARIBA
Shop fronts and facades are seemingly amongst the most ephemeral and transient of features and few 'originals' survive especially in today's modern craze for constant renewal guided by generally poor architectural taste and poor materials. Mind you, high 'art deco' was not, and is not, every ones taste - but you have to admire the chutzpah of this shop front in Victoria Street, London, c1930, seen in a design magazine article.
Allen-Liversidge was formed in 1908 and seems to have started by manufacturing motoring 'requisites' such as acetylene lamps for cars, etc. In time, from their works in Cricklewood, they moved into the wider field of gases and associated equipment for welding. They were taken over by the expanding British Oxygen Company in 1930. Joseph Emberton (1889 - 1956) was one of the first English architects working in the contemporary 'Modernist' style and is remembered for his work at the Olympia exhibition halls in London and Simpson's store on the Strand, also in London.
Allen - Liversidge Ltd., shop front in Victoria Street, Westminster, London, c1930 - by Joseph Emberton ARIBA
Shop fronts and facades are seemingly amongst the most ephemeral and transient of features and few 'originals' survive especially in today's modern craze for constant renewal guided by generally poor architectural taste and poor materials. Mind you, high 'art deco' was not, and is not, every ones taste - but you have to admire the chutzpah of this shop front in Victoria Street, London, c1930, seen in a design magazine article.
Allen-Liversidge was formed in 1908 and seems to have started by manufacturing motoring 'requisites' such as acetylene lamps for cars, etc. In time, from their works in Cricklewood, they moved into the wider field of gases and associated equipment for welding. They were taken over by the expanding British Oxygen Company in 1930. Joseph Emberton (1889 - 1956) was one of the first English architects working in the contemporary 'Modernist' style and is remembered for his work at the Olympia exhibition halls in London and Simpson's store on the Strand, also in London.