Press advert issued by Ludw. Loewe & Co AG, Berlin, 1922 - Loewe universal-fräsmaschine : design by Karl Schulpig
A wonderful technical advert in the form of a detailed drawing by Karl Schulpig and seen in a 1927 article on German machinery advertising which details that such stark black and white work was seen as being suited to such advertising. This advert was issued in 1922 and is for the Loewe universal-fräscmachine - a milling machine with various components.
Karl Schulpig (1884 - 1948) was an important German artist and designer, known especially for his woodcut work as seen here, as well as for logo and trade mark designs. He created many long-lived brand designs including one that, although modified, survives to this day that of the Allianz, the German insurance giant.
The company of Ludwig Loewe & Co AG, this branch of the company then based in Berlin NW 87, was part of a long lived and famous German engineering and armaments company whose origins go back to the original Ludwig (1837 - 1886). Prior to World War 1 the company's main activities covered electrical equipment, machinery such as these machine tools and armaments - the latter forming part of the holding company under Loewe control the Deutsche Waffen und Munitionsfabriken (DWM). DMW had interests in many European armament makers including the British Vickers Sons & Maxim, on whose board a member of the Loewe family sat. Needless to say after WW1 the combine was split up although by 1929 the machine tools division advertising here became part of GEU, Gesellschaft für Elektrische Unternehmungen, and this merged with the giant AEG in 1942. The late 1930s had seem the company purged of its Jewish family and board members and after the Second World War surviving members were awarded compensation.
In 1946 the remnants of the company again took the title of Ludw. Loewe and was manufacturing basic goods in post-war Germany such as screwdriver, ovens and ploughs. In 1967 they became part of the larger DIAG (Deutsche Industrieanlagen GmbH), today part of MAN Ferrostaal Industrieanlagen GmbH.
Press advert issued by Ludw. Loewe & Co AG, Berlin, 1922 - Loewe universal-fräsmaschine : design by Karl Schulpig
A wonderful technical advert in the form of a detailed drawing by Karl Schulpig and seen in a 1927 article on German machinery advertising which details that such stark black and white work was seen as being suited to such advertising. This advert was issued in 1922 and is for the Loewe universal-fräscmachine - a milling machine with various components.
Karl Schulpig (1884 - 1948) was an important German artist and designer, known especially for his woodcut work as seen here, as well as for logo and trade mark designs. He created many long-lived brand designs including one that, although modified, survives to this day that of the Allianz, the German insurance giant.
The company of Ludwig Loewe & Co AG, this branch of the company then based in Berlin NW 87, was part of a long lived and famous German engineering and armaments company whose origins go back to the original Ludwig (1837 - 1886). Prior to World War 1 the company's main activities covered electrical equipment, machinery such as these machine tools and armaments - the latter forming part of the holding company under Loewe control the Deutsche Waffen und Munitionsfabriken (DWM). DMW had interests in many European armament makers including the British Vickers Sons & Maxim, on whose board a member of the Loewe family sat. Needless to say after WW1 the combine was split up although by 1929 the machine tools division advertising here became part of GEU, Gesellschaft für Elektrische Unternehmungen, and this merged with the giant AEG in 1942. The late 1930s had seem the company purged of its Jewish family and board members and after the Second World War surviving members were awarded compensation.
In 1946 the remnants of the company again took the title of Ludw. Loewe and was manufacturing basic goods in post-war Germany such as screwdriver, ovens and ploughs. In 1967 they became part of the larger DIAG (Deutsche Industrieanlagen GmbH), today part of MAN Ferrostaal Industrieanlagen GmbH.