London Transport press advert 1930 - Piccadilly Railway extension
One of thousands of press adverts issued by London's Underground (the group that included much of the capital's bus and tram systems) and their successor after 1933, London Transport. The press adverts were usually highly considered and are often wonderful examples of typography.
this little item, with its border of shovels emphasising construction and excavation, is telling ofthe start of work on a much needed extension to the tube network that was a hard fought win by the Underground Group in the face of considerable opposition from the local mainline railway, the London & North Eastern Railway who saw this new line as a potential rival, and abstraction from, their suburban lines in north London. The LNER would, after the 1933 reorganisation of transport in London, form part of the "Pool" that would enable a more coherent view of railway provision to be undertaken - not so in the late 1930s when the lure of the 'modern' electric tubes as against the fairly down at heel steam suburban trains was very obvious!
The other pressing need for this extension was for the Underground group to be able to manage the 'Finsbury Park muddle' as it was known. The original Piccadilly Railway terminated at this station and very large numbers of people transferred to main line trains, trams and buses (often using the Group's own combined tickets) that served the busy and expanding northern suburbs of London. The Cockfosters extension was part of a great modernisation of the whole line - this extension matched by one west of Hammersmith and with many reconstructed central area stations such as Holborn, Leicester Square, Piccadilly Circus and Green Park. It opened in 1932/33 and included many of Charles Holden's modernist stations, highly regarded for their contemporary architecture adding to the 'modern' look of the Underground.
The advert is not set in the company's own Johnston typeface with the exception of the logo UndergrounD bar.
London Transport press advert 1930 - Piccadilly Railway extension
One of thousands of press adverts issued by London's Underground (the group that included much of the capital's bus and tram systems) and their successor after 1933, London Transport. The press adverts were usually highly considered and are often wonderful examples of typography.
this little item, with its border of shovels emphasising construction and excavation, is telling ofthe start of work on a much needed extension to the tube network that was a hard fought win by the Underground Group in the face of considerable opposition from the local mainline railway, the London & North Eastern Railway who saw this new line as a potential rival, and abstraction from, their suburban lines in north London. The LNER would, after the 1933 reorganisation of transport in London, form part of the "Pool" that would enable a more coherent view of railway provision to be undertaken - not so in the late 1930s when the lure of the 'modern' electric tubes as against the fairly down at heel steam suburban trains was very obvious!
The other pressing need for this extension was for the Underground group to be able to manage the 'Finsbury Park muddle' as it was known. The original Piccadilly Railway terminated at this station and very large numbers of people transferred to main line trains, trams and buses (often using the Group's own combined tickets) that served the busy and expanding northern suburbs of London. The Cockfosters extension was part of a great modernisation of the whole line - this extension matched by one west of Hammersmith and with many reconstructed central area stations such as Holborn, Leicester Square, Piccadilly Circus and Green Park. It opened in 1932/33 and included many of Charles Holden's modernist stations, highly regarded for their contemporary architecture adding to the 'modern' look of the Underground.
The advert is not set in the company's own Johnston typeface with the exception of the logo UndergrounD bar.