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Aveling and Barford & Perkins (Sales) Ltd - advert : : advert in The Municipal & Road Engineers' Standard Catalogue, 1929 - 1932 ; The Standard Catalogue Company ; London ; 1933

A page from a large trade handbook from c1932/33 that is difficult to handle and photograph so apologies for angles and flare. The book describes a wide range of machinery and tools used on road building and construction projects as well as maintenance equipment and street furniture.

 

Some well known names here in the world of road building and maintenance machinery and companies that, in 1932, were undergoing changes in ownership. The advert notes "Associated with AGE Ltd." and this stood for a holding company Agricultural & General Engineering formed in 1919 and that formed an umbrella for a number of similar concerns making road, construction and agriculatural machinery and that failed in 1932.

 

Aveling & Porter was a long established company, formed in Rochester, Kent, in the mid-Victorian period and who, through the founder Thomas Aveling, helped pioneer the use of steam locomotion in agricultural equipment especially through the construction of steam traction equipment and road rollers.

 

Barford & Perkins had started in business in 1840, based in Peterbrough, and under AGE ownership the business was transferred into Aveling & Porter's Rochester works were the 'marque' was used for 'rollers that utilised petrol or diesel engines so as to be complimentary to the steam driver Aveling models. In the collapse of AGE both companies were saved, with it appears some financial support from other industry players such as Listers, Ransom, Sims & Jefferies and Ruston & Hornsby. The new company moved to Grantham and by 1934 became known as Aveling-Barford. In 1967 they were acquired by British Leyland and in 1988 closed down.

 

As can be seen Aveling & Porter, and latetrly Aveling-Barford, used part of the Kent coat of arms as their badge or logo - "Invicta".

 

The second edition of the vast publication the "Municipal and Road Engineers' Standard Catalogue, 1929 - 1932" contains many hundreds of pages of adverts showing plant, appliances and supplies across a wide range of 'municipal' engineering such as road construction, lighting, refuse disposal, water supplies and sewerage and park equipment.

 

 

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Uploaded on January 30, 2021
Taken on May 16, 2015