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Household Brand luxury emulsion paint - shade card, c1965

For some reason "Household Brand" paints is a name that has stuck in my mind. They were, as noted ont he shade card here "only available at Woolworths", this being the UK F W Woolworth's stores. I do know they were manufactured for them, for many years, by Donald Macpherson & Co. Macpherson's had been founded in Manchester in 1884 as paint and lacquer manufacturers, moving to nearby larger premises in nearby Bury in the 1940s.

 

They appear to have worked closely with Woolworth's in the post-war years, especially in developing lines such as emulsion that no doubt caught the public's attention given the increasing market for DIY and home improvements in the 1950s onwards. Apparently by the early 1960s Household Brand paints were amongst the brand and market leaders in the UK, helped I suspect by Woolworth's purchasing power and keen pricing. This shade card, not dated, has a real feel of the early to mid-1960s, given the shades and colours as given that they seem familiar from our new 1960s suburban home in Great Barr, West Bromwich, of that date!

 

Woolworth's has sadly gone from the UK's High Streets - Macpherson's appear to have moved towards more trade based coatings although the name still survives as part of a larger group.

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Uploaded on December 21, 2020