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"Hope's cottage windows" - showcard by Gregory Brown, 1923 : reproduced as an advert for George Mann & Co Ltd, London

A supplementary plate forming part of a 1923 issue of Commercial Art magazine and issued by the London company of George Mann & Co Ltd who were advertising their "Baby" single colour rotary offset printing machine. To illustrate the machine's capabilities they've shown a rather fine showcard produced for the famous Smethwick, Birmingham based ironmongery and hardware company Henry Hope & Sons Ltd.

 

Hope's were one of the earlier manufacturers of metal and steel windows and it, along with allied products such as roof lights and glazing systems, formed an important part of their extensive business. In time they would merge with long-standing rivals Crittall to form Crittall Hope. Hope's had a strong 'corporate identity' that ran through their publicity and advertising that was always of a high quality. For this showcard they've commissioned the regarded artist and graphic designer F Gregory Brown, usually titled Gregory Brown, whose use of such flat colours was seen to great effect in the many railway and travel posters he created. Brown also produced many advertising images for a wide range of clients at this time.

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Uploaded on December 19, 2020