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"Enjoy the day where it's real gay" - Clacton Pier advert, 1937

If anything can show the change in the English language, or rather the connotation associated with various words - this advert does it! Actually I rather enjoy the 'slip off the tongue" captions - not only couldn't they agree on just one advertising caption but "You get more health and happiness for 2d on Clacton Pier than anywhere else in Europe" - I wonder who checked that out! Clacton's heyday as a seaside down has possibly long gone but it is still a pleasant day out.

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Uploaded on October 10, 2010
Taken on October 10, 2010