Vim for perfect cleanliness - poster issued by Lever Brothers, 1929
Vim was one of the best known brands of scouring powder and marketing such as this helped make sure it stayed as a brand leader. Lever's had introduced it in 1904 as an abrasive cleaning powder that at the time was used for a variety of purposes. Latterly it seemed to be more a toilet or lavatory cleaner and indeed by the 1990s the brand name was being used on other types of cleaner. It was effectively replaced by Unilever's other brand, Jif, and the brand was sold on. It is now owned by the Henkel Group.
The graphics are very much of Lever’s own studios of the time - bold, with minimal text, and the break in the visual frame.
Vim for perfect cleanliness - poster issued by Lever Brothers, 1929
Vim was one of the best known brands of scouring powder and marketing such as this helped make sure it stayed as a brand leader. Lever's had introduced it in 1904 as an abrasive cleaning powder that at the time was used for a variety of purposes. Latterly it seemed to be more a toilet or lavatory cleaner and indeed by the 1990s the brand name was being used on other types of cleaner. It was effectively replaced by Unilever's other brand, Jif, and the brand was sold on. It is now owned by the Henkel Group.
The graphics are very much of Lever’s own studios of the time - bold, with minimal text, and the break in the visual frame.