The Continent via Harwich, day & night services : poster issued by the London & North Eastern Railway by A M Cassandre, 1928
The LNER was, by common consent, the most adventurous of the Big Four railways when it came to publicity and advertising and they certainly were being in the forefront of the avant-guarde when in 1928 they commissioned this poster. The LNER heavily marketed their Harwich ferry services, to the middle and northern Continent heavily, as they were the company's shortest sea crossing and connected in with services to Germany and Eastern Europe via Belgium and the Netherlands.
The artist Adolphe Jean-Marie Mouron (1901 - 1968), who used the pseudonym Cassandre, was one of the most noted of the French graphic designers of the day and thsi poster is typical of his bold and striking graphics. His agency, Alliance Graphique, was used by many noted clients such as Dubonnet and the Wagons-Lits company, and the posters and advertising they produced are now often high sought after by collectors. This poster cleverly blends the ship's hull with the body of the locomotive and the use of the sharp diagonal is intended to give a sense of movement.
The Continent via Harwich, day & night services : poster issued by the London & North Eastern Railway by A M Cassandre, 1928
The LNER was, by common consent, the most adventurous of the Big Four railways when it came to publicity and advertising and they certainly were being in the forefront of the avant-guarde when in 1928 they commissioned this poster. The LNER heavily marketed their Harwich ferry services, to the middle and northern Continent heavily, as they were the company's shortest sea crossing and connected in with services to Germany and Eastern Europe via Belgium and the Netherlands.
The artist Adolphe Jean-Marie Mouron (1901 - 1968), who used the pseudonym Cassandre, was one of the most noted of the French graphic designers of the day and thsi poster is typical of his bold and striking graphics. His agency, Alliance Graphique, was used by many noted clients such as Dubonnet and the Wagons-Lits company, and the posters and advertising they produced are now often high sought after by collectors. This poster cleverly blends the ship's hull with the body of the locomotive and the use of the sharp diagonal is intended to give a sense of movement.