Target for Tomorrow : The Nation's Health by Prof. J M Mackintosh.
One of a series of books published by The Pilot Press in 1944 and that deal with many of the issues of reconstruction, social and physical, that by this date were starting to fire the enthusiasm of the UK's war weary population. This interest was matched at the time by the huge politcal developments, largely backed by a wide spectrum of political thought, that would ultimately lead to the massive victory of the Labour Party in the General Election of 1945 and the creation of the Welfare State along with new planning laws and an attempt, even in austerity, to build a 'better Britain". Indeed, the editorial board of these slim volumes, printed on poor quality wartime paper, was led by Sir Willaim Beveridge, the man widely acclaimed as the 'architect' of the Welfare State. Others included famous names, Dr Julian Huxley and Sir John Boyd Orr. The title, Target for Tomorrow, seems to borrow from the title of the well-known wartime propoganda film, Target for Tonight, about the RAF.
The covers to the books are designed by one of the great graphic designers of the day - Abram Games. Games had an illustrious career in design, being commissioned by many of the leading public authorities and commercial organisations for the design of both posters and publicity. This volume is about the Nation's Health, an issue that in 1939 had been found to be as wanting as it had been at the outbreak of the First World War in 1914. It was written by Professor J M Mackintosh of the University of Glasgow.
Target for Tomorrow : The Nation's Health by Prof. J M Mackintosh.
One of a series of books published by The Pilot Press in 1944 and that deal with many of the issues of reconstruction, social and physical, that by this date were starting to fire the enthusiasm of the UK's war weary population. This interest was matched at the time by the huge politcal developments, largely backed by a wide spectrum of political thought, that would ultimately lead to the massive victory of the Labour Party in the General Election of 1945 and the creation of the Welfare State along with new planning laws and an attempt, even in austerity, to build a 'better Britain". Indeed, the editorial board of these slim volumes, printed on poor quality wartime paper, was led by Sir Willaim Beveridge, the man widely acclaimed as the 'architect' of the Welfare State. Others included famous names, Dr Julian Huxley and Sir John Boyd Orr. The title, Target for Tomorrow, seems to borrow from the title of the well-known wartime propoganda film, Target for Tonight, about the RAF.
The covers to the books are designed by one of the great graphic designers of the day - Abram Games. Games had an illustrious career in design, being commissioned by many of the leading public authorities and commercial organisations for the design of both posters and publicity. This volume is about the Nation's Health, an issue that in 1939 had been found to be as wanting as it had been at the outbreak of the First World War in 1914. It was written by Professor J M Mackintosh of the University of Glasgow.