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Electricalities - brochure issued by J Lucas Ltd., Birmingham, c1935 - Lamps

From a loose-leaf brochure set issued by the famous electrical and components firm based in Birmingham, Jospeph Lucas, in around 1935. The various leaflets describe the main items of electrical equipment found in cars from batteries to starters and lights and how best to maintain them - with lots of hints on DIY as was common with motor vehicles at the time. Lucas had grown tobe a vital part of the supply chain as the Birmingham and West Midlands automotive industries grew int he first decades of the 2oth Century and they in turn had sprung from the bicycle manufacting companies based here. Lucas had started supplying bike components before diversifying into automobile electrics.

 

Several of the leaflets have marvellous scraperboard illustrations, sadly anonymous, that are very period! This for "Lamps", one of Lucas's specialities, shows a marvellous night view through the windscreen.

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Uploaded on October 10, 2020