Electricalities - brochure issued by J Lucas Ltd., Birmingham, c1935 - The Starter
From a loose-leaf brochure set issued by the famous electrical and components firm based in Birmingham, Jospeph Lucas, in around 1935. The various leaflets describe the main items of electrical equipment found in cars from batteries to starters and lights and how best to maintain them - with lots of hints on DIY as was common with motor vehicles at the time. Lucas had grown tobe a vital part of the supply chain as the Birmingham and West Midlands automotive industries grew int he first decades of the 2oth Century and they in turn had sprung from the bicycle manufacting companies based here. Lucas had started supplying bike components before diversifying into automobile electrics.
Seveeral of the leaflets have marvellous scraperboard illustrations, sadly anonymous, that are very period! Here a lady driver, suitably attired in gloves, makes to start the motor. The wee cartoon at the top shows the same component giving the car a good shove to get going!
Electricalities - brochure issued by J Lucas Ltd., Birmingham, c1935 - The Starter
From a loose-leaf brochure set issued by the famous electrical and components firm based in Birmingham, Jospeph Lucas, in around 1935. The various leaflets describe the main items of electrical equipment found in cars from batteries to starters and lights and how best to maintain them - with lots of hints on DIY as was common with motor vehicles at the time. Lucas had grown tobe a vital part of the supply chain as the Birmingham and West Midlands automotive industries grew int he first decades of the 2oth Century and they in turn had sprung from the bicycle manufacting companies based here. Lucas had started supplying bike components before diversifying into automobile electrics.
Seveeral of the leaflets have marvellous scraperboard illustrations, sadly anonymous, that are very period! Here a lady driver, suitably attired in gloves, makes to start the motor. The wee cartoon at the top shows the same component giving the car a good shove to get going!