3,800 million passengers a year - you can't get away from it : press advert issued by London Transport Commercial Advertising, 1939
In 1938 London Transport, as part of its long running and highly acclaimed series of posters, issued what is now regarded as one of the great commercial poster images of the 20th Century - that of the LT roundel and planet commissioned from Man Ray. The American born visual artist spent many years in Paris and is seen as an important link to the Dada and Surrealism movements, working in many different media.
The poster, should you find an original, is more than highly sought after! It was issued as a 'pair' with the left hand partner reading "London Transport" and its right hand one "Keeps London Going". Here the artwork is seen interestingly reproduced as part of a press advert issued in 1939 by the LT Commercial Advertising department that drummed up the highly important revenue stream garnered by advertising sites on vehicles, stations and other sites. It keeps to the simplicity of the original poster - the fact that LT at the time, arguably in its glory days, was one of the world's largest passenger tansport operators and that, thanks to its ubiquitous nature and hard 'brand' sell was indeed difficult to get away from in London and the surrounding counties. It was also difficult to get away from the fact that potentially an advertiser had 3,800,000,000 views!
The advert is not set in LT's own Johnston typeface. And sadly now neither the telephone number of ABBey 1234 nor the famous address of 55, Broadway will reach London Transport.
3,800 million passengers a year - you can't get away from it : press advert issued by London Transport Commercial Advertising, 1939
In 1938 London Transport, as part of its long running and highly acclaimed series of posters, issued what is now regarded as one of the great commercial poster images of the 20th Century - that of the LT roundel and planet commissioned from Man Ray. The American born visual artist spent many years in Paris and is seen as an important link to the Dada and Surrealism movements, working in many different media.
The poster, should you find an original, is more than highly sought after! It was issued as a 'pair' with the left hand partner reading "London Transport" and its right hand one "Keeps London Going". Here the artwork is seen interestingly reproduced as part of a press advert issued in 1939 by the LT Commercial Advertising department that drummed up the highly important revenue stream garnered by advertising sites on vehicles, stations and other sites. It keeps to the simplicity of the original poster - the fact that LT at the time, arguably in its glory days, was one of the world's largest passenger tansport operators and that, thanks to its ubiquitous nature and hard 'brand' sell was indeed difficult to get away from in London and the surrounding counties. It was also difficult to get away from the fact that potentially an advertiser had 3,800,000,000 views!
The advert is not set in LT's own Johnston typeface. And sadly now neither the telephone number of ABBey 1234 nor the famous address of 55, Broadway will reach London Transport.