Job Printing - illustrations from article by Paul Beaujon, Curwen Press News Letter No. 12, June 1936
A page from the Curwen Press News Letter of 1936 illustrating examples of "jobbing printing", a field that Curwen had turned to great advanatge in the previosu decade or so as it had re-invented itself as one of the country's greatest printers. The Press revelled in even small jobs (that had included in earlier years a re-design of the local West Ham Counci's tram tickets!) and in this article by Paul Beaujon the role of 'jobbing work' is examined. They had, it says. "pulled this work out of the cinders of dull vulgarity" and by "not dully assuming that what is ephemeral and free has to look ugly and inconsistent".
This was achieved at Curwen by exemplary design, the use of good type faces and decoration by good artists and certainly left a legacy of ephemera! Here are three examples; a leaflet for the New Statesman magazine, an envelope cover for "The Practionier" magazine and a label for Sewing Silks Ltd showing all these attributes.
Job Printing - illustrations from article by Paul Beaujon, Curwen Press News Letter No. 12, June 1936
A page from the Curwen Press News Letter of 1936 illustrating examples of "jobbing printing", a field that Curwen had turned to great advanatge in the previosu decade or so as it had re-invented itself as one of the country's greatest printers. The Press revelled in even small jobs (that had included in earlier years a re-design of the local West Ham Counci's tram tickets!) and in this article by Paul Beaujon the role of 'jobbing work' is examined. They had, it says. "pulled this work out of the cinders of dull vulgarity" and by "not dully assuming that what is ephemeral and free has to look ugly and inconsistent".
This was achieved at Curwen by exemplary design, the use of good type faces and decoration by good artists and certainly left a legacy of ephemera! Here are three examples; a leaflet for the New Statesman magazine, an envelope cover for "The Practionier" magazine and a label for Sewing Silks Ltd showing all these attributes.