See This Scotland! by steamer, road and rail; The Royal Route : David MacBrayne (1928) Ltd, Glasgow : booklet covers : 1930
One of the annual brochures issued for many years by the famous Scottish steamer/ferry, bus and coach operator David MacBrayne, who name lives on in the modern Calmac operations. The company's origins date back to 1851 when the Burns Brothers shipping interests were passed to David Hutcheson & Co., one of the partners in which company was David MacBrayne and in 1878 MacBraynes assumed control. In 1928 the family business floundered and was bought out by new owners who included the London Midland & Scottish Railway (who already operated their own Caledonian Steam Packet operations) and this provided new capital for expansion, particularly with regard to complimentary road services. This infusion of capital also allowed them to retain the important Royal Mail contracts thus enabling the use of the RMS (Royal Mail Steamer) prefix to many ships names.
The West Coast of Scotland had proved fertile territory in the burgeoning years of the Victorian transport revolution for the rapid growth of a tourist industry utilising new steam ships and railways and the major concerns marketed it heavily as both 'adventurous' and 'romantic' as the cover to the guide shows. The Highlander was a favourite icon for MacBraynes and in later years he's be even more 'heroic' in style along with the introduction of the word 'first' to the "see this Scotland" strapline.
The vignette on the back cover uses a Scottish 'arts and crafts' feel as well as showing one of the paddle steamer fleet and the road vehicle in the company's much missed and very eye catching livery. The booklet is full of numerous journeys, such as day trips, excursions and extended tours, that could be made on both regular ferry crossings as well as 'combined' tours using a variety of operators services, inlcuding the LMSR and LNER. The highlight was the marvellous eight day 'cruise' on the SS Claymore, sailing from Glasgow and visiting nearly all the major West Coast and Island ports and, including cabins and meals, costing £9 with 'staterooms' available for an additional 5/-.
See This Scotland! by steamer, road and rail; The Royal Route : David MacBrayne (1928) Ltd, Glasgow : booklet covers : 1930
One of the annual brochures issued for many years by the famous Scottish steamer/ferry, bus and coach operator David MacBrayne, who name lives on in the modern Calmac operations. The company's origins date back to 1851 when the Burns Brothers shipping interests were passed to David Hutcheson & Co., one of the partners in which company was David MacBrayne and in 1878 MacBraynes assumed control. In 1928 the family business floundered and was bought out by new owners who included the London Midland & Scottish Railway (who already operated their own Caledonian Steam Packet operations) and this provided new capital for expansion, particularly with regard to complimentary road services. This infusion of capital also allowed them to retain the important Royal Mail contracts thus enabling the use of the RMS (Royal Mail Steamer) prefix to many ships names.
The West Coast of Scotland had proved fertile territory in the burgeoning years of the Victorian transport revolution for the rapid growth of a tourist industry utilising new steam ships and railways and the major concerns marketed it heavily as both 'adventurous' and 'romantic' as the cover to the guide shows. The Highlander was a favourite icon for MacBraynes and in later years he's be even more 'heroic' in style along with the introduction of the word 'first' to the "see this Scotland" strapline.
The vignette on the back cover uses a Scottish 'arts and crafts' feel as well as showing one of the paddle steamer fleet and the road vehicle in the company's much missed and very eye catching livery. The booklet is full of numerous journeys, such as day trips, excursions and extended tours, that could be made on both regular ferry crossings as well as 'combined' tours using a variety of operators services, inlcuding the LMSR and LNER. The highlight was the marvellous eight day 'cruise' on the SS Claymore, sailing from Glasgow and visiting nearly all the major West Coast and Island ports and, including cabins and meals, costing £9 with 'staterooms' available for an additional 5/-.