You'll thrill to delicious new Navy Brazils says Edmundo Ros : advert issued by Navy Sweets, New Mills, Derbyshire, 1955
Magnifico! A lovely coloured ad from 1955 very much of its time and using a familiar comic strip format to get the 'story' over - Johnny was SUCH a let down until he turned up with his buttered brazils.
The adver also uses quite a contemporary personality - Edmundo Ros, a Trinidadian-Venezuelan musician, vocalist, arranger and bandleader who made his career in Britain. His Latin American music was highly popular in the day. The sweets, with rather a cheeky take at 'Polo - the mint with the hole' - were made by Navy Sweets, a company that I'm sure was another name for Swizzles Matlow who were also based in New Mills near Stockport and who are still in business making all sorts of fizzy and teeth breaking treats. Founded by the Matlows in London in 1928, they went into a form of partnership to create Swizzles Ltd in 1933 and relocated to Derbyshire in 1940 and ended up staying there.
You'll thrill to delicious new Navy Brazils says Edmundo Ros : advert issued by Navy Sweets, New Mills, Derbyshire, 1955
Magnifico! A lovely coloured ad from 1955 very much of its time and using a familiar comic strip format to get the 'story' over - Johnny was SUCH a let down until he turned up with his buttered brazils.
The adver also uses quite a contemporary personality - Edmundo Ros, a Trinidadian-Venezuelan musician, vocalist, arranger and bandleader who made his career in Britain. His Latin American music was highly popular in the day. The sweets, with rather a cheeky take at 'Polo - the mint with the hole' - were made by Navy Sweets, a company that I'm sure was another name for Swizzles Matlow who were also based in New Mills near Stockport and who are still in business making all sorts of fizzy and teeth breaking treats. Founded by the Matlows in London in 1928, they went into a form of partnership to create Swizzles Ltd in 1933 and relocated to Derbyshire in 1940 and ended up staying there.