London Transport Commercial Advertising; put your name in the picture folder by Pieter Byl, 1948
One of a series of post-war folder leaflets issued by London Transport Advertising and designed by Pieter Byl using graphic design and typographical elements to produce a varying range of treatments. LT has always made significant income from advertising on stations, vehicles and other sites and these promotional brochures give details of the various options available to advertisers along with basic costs. They would have been a simpler supplement to the expensively produced fulll advertising rates book produced!
This leaflet is, using a bow, arrow and target, for the circular adverts known as 'targets' that were available on the rear offside staircase panels of buses, both Central and Country Areas, and trolleybuses.
The bus shown here, HLX 142, was a 1948 RT-type bus, bonnet number RT 325, that saw only a decade of service in London before being sold on and it went to South Africa and the City of East London's fleet until being scrapped in 1971.
London Transport Commercial Advertising; put your name in the picture folder by Pieter Byl, 1948
One of a series of post-war folder leaflets issued by London Transport Advertising and designed by Pieter Byl using graphic design and typographical elements to produce a varying range of treatments. LT has always made significant income from advertising on stations, vehicles and other sites and these promotional brochures give details of the various options available to advertisers along with basic costs. They would have been a simpler supplement to the expensively produced fulll advertising rates book produced!
This leaflet is, using a bow, arrow and target, for the circular adverts known as 'targets' that were available on the rear offside staircase panels of buses, both Central and Country Areas, and trolleybuses.
The bus shown here, HLX 142, was a 1948 RT-type bus, bonnet number RT 325, that saw only a decade of service in London before being sold on and it went to South Africa and the City of East London's fleet until being scrapped in 1971.