Shop at the Co-Operative Society and buy CWS Goods : advert in the PO Telephone Directory, Manchester Area 1948
Opposite the directory page containing the entries for the Manchester based Co-operative Wholesale Society, the major supplier of goods and services to the many individual retail Co-operative Societies is this full page advert reminding members to buy CWS 'own brand products'. These, of course, in theory accrued value to the Societies who had a stake int he CWS and so assisted in making more available for the all important 'divi' - dividend - that you got and accrued when you shopped at the Co-Op as a member.
The shopping basket is full of various Co-op brands such as Lutona Cocoa, Waveney canned foods from the Lowestoft factory, strawberry jam from Middleton preserve works, CWS 'Pelaw' shoe polish from Tyneside and the basket could even be made by the CWS as at one time they did have their own works!
Shop at the Co-Operative Society and buy CWS Goods : advert in the PO Telephone Directory, Manchester Area 1948
Opposite the directory page containing the entries for the Manchester based Co-operative Wholesale Society, the major supplier of goods and services to the many individual retail Co-operative Societies is this full page advert reminding members to buy CWS 'own brand products'. These, of course, in theory accrued value to the Societies who had a stake int he CWS and so assisted in making more available for the all important 'divi' - dividend - that you got and accrued when you shopped at the Co-Op as a member.
The shopping basket is full of various Co-op brands such as Lutona Cocoa, Waveney canned foods from the Lowestoft factory, strawberry jam from Middleton preserve works, CWS 'Pelaw' shoe polish from Tyneside and the basket could even be made by the CWS as at one time they did have their own works!