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If you are wise : advert issued by the Delph Industrial Co-operative Society Ltd, 1938

In the 1938 Saddleworth UDC official guide a charming advert using the owl's long association with wisdom to sell the many benefits of one of the local co-operative socities, this being for the Delph Society. Delph was one of the various townships that comprised this large Urban District Council that was in fact mostly rural moorland and very typical of the West Pennines I knew as a lad in Rochdale just over the moors and, at the time, the county boundary. The Co-op had, in its modern and enduring form, started in Rochdale in 1844 when the Pioneers had started their first shop and we've family connections back to that. Many Socities included the word 'Industrial' in their titles and it is, I think, a clue as to the nature and employment of many of their founding members, workmen and women who saw the Cooperative movement as something ultimately beneficial to them and their immediate lives. In the days before state education and welfare many co-operative societies had a vital role to paly in such communities.

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Uploaded on May 18, 2020