British Rail Western Region - timetable book 1966-67, poster
In the relatively new 'house style' this bold and simple poster is a fine example of the clarity that British Rail's corporate identity introduced in 1965. Crafted by the Design Research Unit, and with Gerry barney's now iconic double arrow logo, the poster partly uses the commissioned Rail Alphabet designed by Margaret Calvert and Jock Kinneir and includes the selective use of the corporate colours to highlight text. This poster conforms to the Design Standards that had been issued and it is still remarkably contemporary - a clean piece of straightforward design and typography.
British Rail Western Region - timetable book 1966-67, poster
In the relatively new 'house style' this bold and simple poster is a fine example of the clarity that British Rail's corporate identity introduced in 1965. Crafted by the Design Research Unit, and with Gerry barney's now iconic double arrow logo, the poster partly uses the commissioned Rail Alphabet designed by Margaret Calvert and Jock Kinneir and includes the selective use of the corporate colours to highlight text. This poster conforms to the Design Standards that had been issued and it is still remarkably contemporary - a clean piece of straightforward design and typography.