The New Face of British Rail, 1964/5 - folder - freight 2
The introduction of the new corporate identity for British Railways was part of the 'new age' of railway modernisation that as well as the massive closures and withdrawal programme that was given added impetus under the 'Beeching Report' also saw a more targeted investment programme than the earlier and utimately doomed 'Modernisation Programme' of the British Transport Commission. British Railways became British Rail and with it came the loss of the use of the Gill Sans typeface that had been primarily used since 1948 and a new logo designed by Gerry Barney of the Design Research Unit, the agency that oversaw the rebranding in great detail. This included the new Rail Alphabet designed by Margaret Clavert and Jock Kinneir who had also introduced the new Transport typeface to the nation as part of the overhaul of the UK's road signs under the Worboys Report.
As part of the marketing of this new corporate identity an exhibition was held at the Design Centre in London in January 1965. The poster and the accompanying leaflet.
The New Face of British Rail, 1964/5 - folder - freight 2
The introduction of the new corporate identity for British Railways was part of the 'new age' of railway modernisation that as well as the massive closures and withdrawal programme that was given added impetus under the 'Beeching Report' also saw a more targeted investment programme than the earlier and utimately doomed 'Modernisation Programme' of the British Transport Commission. British Railways became British Rail and with it came the loss of the use of the Gill Sans typeface that had been primarily used since 1948 and a new logo designed by Gerry Barney of the Design Research Unit, the agency that oversaw the rebranding in great detail. This included the new Rail Alphabet designed by Margaret Clavert and Jock Kinneir who had also introduced the new Transport typeface to the nation as part of the overhaul of the UK's road signs under the Worboys Report.
As part of the marketing of this new corporate identity an exhibition was held at the Design Centre in London in January 1965. The poster and the accompanying leaflet.