The new Humber Super Snipe - advert issued by Humber Ltd / Rootes Motors, 1938
It is fair to say the copywriters at CFH got quite carried away in their selling fo the new Humber Super Snipe in 1938. Humber was a Covenrty based concern whose origins, like many motor companies, were in bicycle manufacturing and indeed until 1932 when they sold that divison off to Raleigh, they made both cars and bikes. A few years earlier, via Hillman Motors, the Rootes Brothers had gained an interest in Humber whom they acquired effective control of in 1932. Rootes used Humber as the controlling parent for their many companies & brand marques but like many British automotive companies the 1960s proved troubled years and in 1967 they sold out to Chrysler who in turn divested the UK subsidiery to Peugeot/Renault.
The Super Snipe was certianly towards the top end of the Rootes stable and I think a version of it became popular as a military staff car during WW2 and later.
The new Humber Super Snipe - advert issued by Humber Ltd / Rootes Motors, 1938
It is fair to say the copywriters at CFH got quite carried away in their selling fo the new Humber Super Snipe in 1938. Humber was a Covenrty based concern whose origins, like many motor companies, were in bicycle manufacturing and indeed until 1932 when they sold that divison off to Raleigh, they made both cars and bikes. A few years earlier, via Hillman Motors, the Rootes Brothers had gained an interest in Humber whom they acquired effective control of in 1932. Rootes used Humber as the controlling parent for their many companies & brand marques but like many British automotive companies the 1960s proved troubled years and in 1967 they sold out to Chrysler who in turn divested the UK subsidiery to Peugeot/Renault.
The Super Snipe was certianly towards the top end of the Rootes stable and I think a version of it became popular as a military staff car during WW2 and later.