Rowntree's Fruit Gums - taste the fruit! Advert c1955
The more I look at Rowntree's 1950s advertising - this would have been issued both as a press advert as here and as an external poster - the more I like it. The company's used a very minimalist approach with little or no text, seldom repeating the company name in text as it appears on the packaging, and using a bold colour palette that itself was part of their 'look'. It is clever stuff - similar to where brands like Guinness famously got to.
Anyhow this fruity figure involves many of the fruits whose flavours appeared in the hard, unchewable fruit gums, the counterpoint to the soft, unsuckable fruit pastilles!
This is likely to be the work of artist & illustrator Norman Weaver who undertook many commissions for Rowntree's at the time.
Rowntree's Fruit Gums - taste the fruit! Advert c1955
The more I look at Rowntree's 1950s advertising - this would have been issued both as a press advert as here and as an external poster - the more I like it. The company's used a very minimalist approach with little or no text, seldom repeating the company name in text as it appears on the packaging, and using a bold colour palette that itself was part of their 'look'. It is clever stuff - similar to where brands like Guinness famously got to.
Anyhow this fruity figure involves many of the fruits whose flavours appeared in the hard, unchewable fruit gums, the counterpoint to the soft, unsuckable fruit pastilles!
This is likely to be the work of artist & illustrator Norman Weaver who undertook many commissions for Rowntree's at the time.