London Transport - Party Outings leaflet 1938 - booking forms
London Transport, formed in 1933 to amalgamate and coordinate the operations of the capital's various transport undertakings, carried on in the tradition of its predecessors in promoting transport opportunities, particularly those outside peak hours when capacity could be put to good and profitable use. Also int he tradition of the Underground Group the quality of much of their publicity material was second to none and amongst the best of the contemporary crop.
This 1938 "Party Outings" brochure is no exception. Tipped inside is this booking or enquiry form. Around this date LT's 'new' publicity manager, Christian Barman who had been appointed by Frank Pick, was working with Curwen Press looking at various typefaces used in LT timetables and on tickets, with regards to legibility. This form for the booking of group visits really shows the fruits of that work in terms of layout and typography.
London Transport - Party Outings leaflet 1938 - booking forms
London Transport, formed in 1933 to amalgamate and coordinate the operations of the capital's various transport undertakings, carried on in the tradition of its predecessors in promoting transport opportunities, particularly those outside peak hours when capacity could be put to good and profitable use. Also int he tradition of the Underground Group the quality of much of their publicity material was second to none and amongst the best of the contemporary crop.
This 1938 "Party Outings" brochure is no exception. Tipped inside is this booking or enquiry form. Around this date LT's 'new' publicity manager, Christian Barman who had been appointed by Frank Pick, was working with Curwen Press looking at various typefaces used in LT timetables and on tickets, with regards to legibility. This form for the booking of group visits really shows the fruits of that work in terms of layout and typography.