"England Expects" - advert issued by British Insulated Cables Ltd from the Book of Liverpool, 1928
I say, how jingoistic can you get? An advert for the cable making company of BIC boasting of their markets and products in use across the Empire in publicity that was of course very typical of the era. It is interesting to note that again in common with many other concerns "British" meant "English". Anyhow, there's some bold naval graphics and lots of various typefaces here.
British Insulated Cables were amongst the earliest mass-producers of electrical cables at the start of the industry's development in the early 20th century. Based on Merseyside they would, in 1945, merge with Callender's Cables to form the familiar BICC - British Insulated & Callender Cables.
"England Expects" - advert issued by British Insulated Cables Ltd from the Book of Liverpool, 1928
I say, how jingoistic can you get? An advert for the cable making company of BIC boasting of their markets and products in use across the Empire in publicity that was of course very typical of the era. It is interesting to note that again in common with many other concerns "British" meant "English". Anyhow, there's some bold naval graphics and lots of various typefaces here.
British Insulated Cables were amongst the earliest mass-producers of electrical cables at the start of the industry's development in the early 20th century. Based on Merseyside they would, in 1945, merge with Callender's Cables to form the familiar BICC - British Insulated & Callender Cables.