Illustrated Sporting and Dramatic News Sport & Country magazine cover, 1954
Nothing like a snappy title! Just to add to the banner the sub-titling reads Agriculture, horticulture, stock-breeding, research - so it is fair to say I think we know what goes on between these covers! The magazine had been founded under its 'long' title in 1874 and had started to lead with 'Sport & Country' in 1945. A last change came in 1957 to 'Farm and Country' before it ceased publication in 1970.
The cover is remarkably traditional - hardly surprising given its subjects and readership - with the unsigned artwork banner and the six adverts carried, above and blow the title. There's a good mix of once well-known brand names, such as McVities & Price biscuits and Cerebos Salt, and a grand array of layouts, tyoefaces, lettering and graphics.
Illustrated Sporting and Dramatic News Sport & Country magazine cover, 1954
Nothing like a snappy title! Just to add to the banner the sub-titling reads Agriculture, horticulture, stock-breeding, research - so it is fair to say I think we know what goes on between these covers! The magazine had been founded under its 'long' title in 1874 and had started to lead with 'Sport & Country' in 1945. A last change came in 1957 to 'Farm and Country' before it ceased publication in 1970.
The cover is remarkably traditional - hardly surprising given its subjects and readership - with the unsigned artwork banner and the six adverts carried, above and blow the title. There's a good mix of once well-known brand names, such as McVities & Price biscuits and Cerebos Salt, and a grand array of layouts, tyoefaces, lettering and graphics.