The whole wheat way to health - the London Food Centre (1945/53) - cover by William Roberts
Another health food booklet, the 4th of four in the series, with a striking cover by William Roberts and issued by the London Health Food Centre in association with the National Health Food Shop Association.
The very cubist or Vorticist artwork is by William Roberts - the rather reclusive mid-twentieth century British artist who had been an official war artist in WW1 and was almost one in WW2 (he fell out with the Advisory Committee apparently!). His own collections have recently been the subject of some interest in that his son died interstate - and the collection, defaulting to the UK Government, has now largely passed to the Tate's collections. The style, in some slight respects, echoes the work of Ravilious or Freedman but with that vorticist catch.
The whole wheat way to health - the London Food Centre (1945/53) - cover by William Roberts
Another health food booklet, the 4th of four in the series, with a striking cover by William Roberts and issued by the London Health Food Centre in association with the National Health Food Shop Association.
The very cubist or Vorticist artwork is by William Roberts - the rather reclusive mid-twentieth century British artist who had been an official war artist in WW1 and was almost one in WW2 (he fell out with the Advisory Committee apparently!). His own collections have recently been the subject of some interest in that his son died interstate - and the collection, defaulting to the UK Government, has now largely passed to the Tate's collections. The style, in some slight respects, echoes the work of Ravilious or Freedman but with that vorticist catch.