Bird's Custard - something to sing about! : advert issued by Alfred Bird & Co, Birmingham, 1930
What a colourful cracker of an advert seen in the 1930 Advertiser's ABC and designed for Bird's by T B Browne Ltd, the advertising agency. The trio of birds were a common feature of the Birmingham based company for decades and even appeared in the factory's fencing in the city, a feature that has survived the move of production elsewhere and the reuse of the building. Alfred Bird, a chemist, first produced his form of eggless custard in 1837 and by 1843 had set up full time making this and baking powder. The company, and brand, are now synonymous with this milky dessert despite being part of a large combine for many years.
This advert looks strikingly like a contemporary McKnight Kauffer poster for the Daily Herald! Bird's used this motif as an effective logo for many years.
Bird's Custard - something to sing about! : advert issued by Alfred Bird & Co, Birmingham, 1930
What a colourful cracker of an advert seen in the 1930 Advertiser's ABC and designed for Bird's by T B Browne Ltd, the advertising agency. The trio of birds were a common feature of the Birmingham based company for decades and even appeared in the factory's fencing in the city, a feature that has survived the move of production elsewhere and the reuse of the building. Alfred Bird, a chemist, first produced his form of eggless custard in 1837 and by 1843 had set up full time making this and baking powder. The company, and brand, are now synonymous with this milky dessert despite being part of a large combine for many years.
This advert looks strikingly like a contemporary McKnight Kauffer poster for the Daily Herald! Bird's used this motif as an effective logo for many years.