"Out of the wood" - advert issued by Saro Laminated Wood Products, 1945
The name SARO originated in 1929 when A V Roe, AVRO, the aircraft builders took a controlling interest in boat builders S E Saunders largely based on the production of flying boats from their base on the Isle of Wight. One of the required lightweight production materials for such aircraft was laminated timbers and plywood and in 1938 the company underwent a reorganisation that created a separate company - the one advertising here. As can be seen in post-war years they were keen to diversify away from the aircraft industry. They marketed products for building construction at a time when steel for such purposes was highly rationed and in short supply and timber was considered a viable alternative, especially in connection with forms of pre-fabricated construction.
"Out of the wood" - advert issued by Saro Laminated Wood Products, 1945
The name SARO originated in 1929 when A V Roe, AVRO, the aircraft builders took a controlling interest in boat builders S E Saunders largely based on the production of flying boats from their base on the Isle of Wight. One of the required lightweight production materials for such aircraft was laminated timbers and plywood and in 1938 the company underwent a reorganisation that created a separate company - the one advertising here. As can be seen in post-war years they were keen to diversify away from the aircraft industry. They marketed products for building construction at a time when steel for such purposes was highly rationed and in short supply and timber was considered a viable alternative, especially in connection with forms of pre-fabricated construction.