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Eastern Scottish - autumn programme of day tours '66 - brochure cover

A graphic oddity this from the stable of Scottish Omnibuses, the formal company name of the bus and coach outfit that traded as Eastern Scottish in Edinburgh, east and central Scotland. For many years a prolific advertiser of their bus and caoch services, the latter being a real moneyspinner for them based on express services, day and extended tours and holidays, Eastern Scottish usually went for florid renderings of Bonnie Scotland and their vehicles until the mid-late 1960s saw a move to rather mundane photo based brochure covers. This tiny offering uses a rather natty graphic style based on falling autumnal leaves and simple typography with the unusual use of the '66 for the year and a 'terminating' rather than a 'commencing' date. The script version of the fleet name seen here was used on coaches, and the block used shows one of the company's large fleet of stylish Alexander Y type bodies that were delivered on a variety of chassis including AEC and Bristol.

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Uploaded on October 15, 2019