A catalogue illustration in 3-colour printed letterpress (for Drage's, furniture shops, London), c1934
From a technical publication and used to illustrate a three colour letterpress printing process, this example on newsprint, this shows a page of contemporary 1930s furniture as supplied by the well known London store of Drage's. The agent for their advertising appears to be W S Crawford's who were another well-known outfit and oddly this 'advert' or catalogue layout would have been a bit tame by Crawford's usual standards.
I've discovered various things about Drage's; they were early proponents of 'hire purchase' and certainly apepar to have been 'middle of the road' when it came to styles and fashions. The sort of furnishing seen here would, by 1936, have been decried by most style journals of the day! I do recall a Drage's 'art deco' style building standing at the east end of Oxford St (demolished a few years back) but many of the journals also give an address of High Holborn. Equally oddly one source gives the 'end' of Drage's as becoming part of Debenham's in 1928 (via the Drapers Trust) and another that it became part of Great Universal Stores in 1936. I will have to do some more digging.
A catalogue illustration in 3-colour printed letterpress (for Drage's, furniture shops, London), c1934
From a technical publication and used to illustrate a three colour letterpress printing process, this example on newsprint, this shows a page of contemporary 1930s furniture as supplied by the well known London store of Drage's. The agent for their advertising appears to be W S Crawford's who were another well-known outfit and oddly this 'advert' or catalogue layout would have been a bit tame by Crawford's usual standards.
I've discovered various things about Drage's; they were early proponents of 'hire purchase' and certainly apepar to have been 'middle of the road' when it came to styles and fashions. The sort of furnishing seen here would, by 1936, have been decried by most style journals of the day! I do recall a Drage's 'art deco' style building standing at the east end of Oxford St (demolished a few years back) but many of the journals also give an address of High Holborn. Equally oddly one source gives the 'end' of Drage's as becoming part of Debenham's in 1928 (via the Drapers Trust) and another that it became part of Great Universal Stores in 1936. I will have to do some more digging.