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The Land of Sunshine - South Africa; press advert issued 1938

An evocation of native life - and one that the contemporary South African Government was happy to push propoganda style given the reality of life for many indigenous peoples and restrictions they lived under. The advert appears in Courier Magazine for 1938 and is aimed at the well-to-do who could afford to escape the British winter and cruise off to the 'land of sunshine'. It quotes various fares for the major shipping companies and interestingly doesn't make note of the then available air services that by 1938 were growing in popularity. I suspect that the long voyage times would have been a boon to the lesuirely traveller!

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Uploaded on July 25, 2019
Taken on July 19, 2019