Chloride Electrical Storage, Clifton Junction, Manchester - Exide Battery advert, illustration by Eric Fraser, 1948

I like the work of Eric Fraser - famous for his line illustrations that were regular features in Radio Times - we also was a prolific producer of advertising images as seen here. The advert is for Chloride Exide batteries - then made at Clifton Junction near Manchester. The names 'Chloride' and 'Exide' are still famous - however, the complex company history has seen the two brand names take separate roads.

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