Mr Cuthbert's Guide to growing tomatoes, booklet cover, c1955
Cuthbert's were a long established seed merchants with roots back to 1797 when the Scot James Cuthbert founded the company. The real turning point appears to have been the 1937 deal to supply seeds to Woolworth's stores and for many years the two brands were closely associated. Cuthbert's embraced marketing by issuing profuse adverts and 'how to booklets' such as these. These booklet covers, not much bigger than a pack of seeds, are colourful and eyecatching!
Mr Cuthbert's Guide to growing tomatoes, booklet cover, c1955
Cuthbert's were a long established seed merchants with roots back to 1797 when the Scot James Cuthbert founded the company. The real turning point appears to have been the 1937 deal to supply seeds to Woolworth's stores and for many years the two brands were closely associated. Cuthbert's embraced marketing by issuing profuse adverts and 'how to booklets' such as these. These booklet covers, not much bigger than a pack of seeds, are colourful and eyecatching!