Experimental packaging by Milner Gray, UK, c1935
Milner Gray became one of the acknowledged industrial designers of his generation and, along with his compatriots, was to form the Design Research Unit. Gray and the DRU were responsible for so many design and corporate identity products over the decades spanning the mid-twentieth century and the work I am most familiar with was that carried out for London Transport and the Victoria line. These are two 'experimental' packets and as described give us an idea as the the boldness the addition of colour would bring to the simplicity of the designs. I love the "4 1/2d" price circle on the date box. The Smith's Crisps packet, with an early use of clear cellophane to aid sales, reminds us that potato crisps were then a very delicate and short-shelf life product. The 'cocktail' packet was a rather upmarket way of selling 'salted potato crisps' as something 'special'!
Experimental packaging by Milner Gray, UK, c1935
Milner Gray became one of the acknowledged industrial designers of his generation and, along with his compatriots, was to form the Design Research Unit. Gray and the DRU were responsible for so many design and corporate identity products over the decades spanning the mid-twentieth century and the work I am most familiar with was that carried out for London Transport and the Victoria line. These are two 'experimental' packets and as described give us an idea as the the boldness the addition of colour would bring to the simplicity of the designs. I love the "4 1/2d" price circle on the date box. The Smith's Crisps packet, with an early use of clear cellophane to aid sales, reminds us that potato crisps were then a very delicate and short-shelf life product. The 'cocktail' packet was a rather upmarket way of selling 'salted potato crisps' as something 'special'!