British Motor Corporation - BMC Rosette - in fibreglass, c1965
Oddly this is one of my prized possessions! As a child I wrote to Longbridge and asked and was sent this fibreglass BMC rosette - the logo for the amalgamated Austin and Morris businesses that was formed in 1952. Over time the company, by then with other components such as Pressed Steel Fisher (their body producers) and Jaguar morphed into British Motor Holdings before the infamous 1968 merger with Leyland to produce the eventually fated British Leyland. Anyhow, this cheery rosette was used for marketing for many years and is synonymous with many British cars of the era - Austin, Morris, Riley, Wolseley, MG and other 'badge engineered' vehicles. It perhaps always stuck in my mind as, as a toddler in Edinburgh, there was a giant rosette on a gable end at Haymarket close to where we lived in Coates Gardens.
British Motor Corporation - BMC Rosette - in fibreglass, c1965
Oddly this is one of my prized possessions! As a child I wrote to Longbridge and asked and was sent this fibreglass BMC rosette - the logo for the amalgamated Austin and Morris businesses that was formed in 1952. Over time the company, by then with other components such as Pressed Steel Fisher (their body producers) and Jaguar morphed into British Motor Holdings before the infamous 1968 merger with Leyland to produce the eventually fated British Leyland. Anyhow, this cheery rosette was used for marketing for many years and is synonymous with many British cars of the era - Austin, Morris, Riley, Wolseley, MG and other 'badge engineered' vehicles. It perhaps always stuck in my mind as, as a toddler in Edinburgh, there was a giant rosette on a gable end at Haymarket close to where we lived in Coates Gardens.