Cover paper for Yardley's of London "April Violets" perfume boxes - designed by Reco Capey, c1928
What a wonderful design for Yardleys' of London's packaging for their April Voilets scent range. It apepars to be one of the first of many designs by Reco Capey (1895 - 1961), the designer who spent nearly all his working life with Yardley's, from 1928 until 1959. There he designed not only packaging such as this but also elements of their shops and brand. The company's 'head office' was in the heart of fashionable Bond St but the 'works' was in industrial Stratford - a later office block there had its gable end adorned with a tiled mosaic of the famous 'Lavender Girl" used by the company who later moved further out in the Essex new town of Basildon.
Cover paper for Yardley's of London "April Violets" perfume boxes - designed by Reco Capey, c1928
What a wonderful design for Yardleys' of London's packaging for their April Voilets scent range. It apepars to be one of the first of many designs by Reco Capey (1895 - 1961), the designer who spent nearly all his working life with Yardley's, from 1928 until 1959. There he designed not only packaging such as this but also elements of their shops and brand. The company's 'head office' was in the heart of fashionable Bond St but the 'works' was in industrial Stratford - a later office block there had its gable end adorned with a tiled mosaic of the famous 'Lavender Girl" used by the company who later moved further out in the Essex new town of Basildon.