London Transport advert - set in Johnston typeface : in Typography 2, Spring 1937 : Shenval Press, London : 1937
A remarkable 1937 advert issued by London Transport and extolling the organisation's long-standing policy regarding presentation and design, emphasising the use of the Johnston typeface - a variation of which we in London Underground still use today. Interestingly the text claims 1917 as the date of commissioning - we currently say 1913 for commissioning and 1916 for delivery, an interesting discrepancy! The use of the typeface, that is as noted the forerunner of the 'modern' sans-serif typefaces, looks very 'clean' and simple here on the page.
London Transport advert - set in Johnston typeface : in Typography 2, Spring 1937 : Shenval Press, London : 1937
A remarkable 1937 advert issued by London Transport and extolling the organisation's long-standing policy regarding presentation and design, emphasising the use of the Johnston typeface - a variation of which we in London Underground still use today. Interestingly the text claims 1917 as the date of commissioning - we currently say 1913 for commissioning and 1916 for delivery, an interesting discrepancy! The use of the typeface, that is as noted the forerunner of the 'modern' sans-serif typefaces, looks very 'clean' and simple here on the page.