Mr Cuthbert's guide to growing flowering shrubs, booklet cover, 1953
One of a series of post-war 'how to grow' guides issued under the name of 'Mr Cuthbert" - colourful little covers! Cuthbert's were a long established seed merchants with roots back to 1797 when the Scot James Cuthbert founded the company. The real turning point appears to have been the 1937 deal to supply seeds to Woolworth's stores and for many years the two brands were closely associated. Cuthbert's embraced marketing by issuing profuse adverts and 'how to booklets' such as these.
Mr Cuthbert's guide to growing flowering shrubs, booklet cover, 1953
One of a series of post-war 'how to grow' guides issued under the name of 'Mr Cuthbert" - colourful little covers! Cuthbert's were a long established seed merchants with roots back to 1797 when the Scot James Cuthbert founded the company. The real turning point appears to have been the 1937 deal to supply seeds to Woolworth's stores and for many years the two brands were closely associated. Cuthbert's embraced marketing by issuing profuse adverts and 'how to booklets' such as these.